THe Heineken advertising campaign features the commercial, titled 'Waiter', for TV, internet and cinema.
A new advertising campaign starring Eva Green as Vesper Lynd in the new James Bond film "Casino Royale," which has its worldwide premiere in London on November 14th, is activated by Heineken in over 40 markets from October through February 2007.
Heineken is the first in the history of James Bond to shoot its commercial using the actual Bond film set. The commercial has all the ingredients of a Bond film: sophistication, suspense and action, with a twist of humor.
The plot shows James Bond's co-star Vesper Lynd entering Hotel Splendide to rendezvous with Bond in his room. In "Casino Royale," Vesper is sent by 'M' to keep a watchful eye on Bond. In the Heineken ad, Vesper's mission continues. As she strides across the lobby, she observes some suspicious activity. In the end, Vesper gets her Heineken.
"Partnerships with the international film industry are an important part of our global marketing strategy. Through experiencing the World of Bond, both on and off screen, Heineken connects with its urban young adult consumers worldwide and drives desirability and demand for the brand", said the spokesman of Heineken.
